Who is a member today, who is about to lapse, and where growth is coming from.
Click any number, bar or row to see the members behind it
Renewals, joins and lapses
What happens each month: who renews, who joins, and who slips from lapsed to expired.
Renewals month over month
Memberships due each month and what happened to them, against that month's renewal rate
Renewed on timeRenewed late, in 60-day graceStill in graceRenewal rate
New joins month over month
20262025
From lapsed to expired
Lapsed when unpaid after the 60-day grace; expired 6 months after the term ended; cancelled when the member asks to stop
LapsedReinstatedExpiredCancelled
Where a month of expirations ends up
Memberships due in March 2026, followed for 6 months
Monthly summary
Click any number to see those members
Month
Due to renew
Renewed
Renewal rate
New joins
Lapsed
Reinstated
Expired
Cancelled
Who our members are
Mix, tenure, the renewal pipeline and what needs attention today.
Current members by type
Month-end count of members with a paid, in-term membership
Membership mix
Today, by membership type
Joined vs lapsed
New members above the line, lapsed members below
JoinedLapsedNet
Renewal rate by years of membership
Memberships due in the last 12 months that renewed
Renewal pipeline · next 90 days
Needs attention
Records someone should open today
Chapters
Click a chapter to filter the whole page to it
Chapter
Members
vs last year
Renewal rate
Joined (12 mo)
12-month trend
Member value
What a member is worth over time, and how often members become donors.
Click any number, bar or row to see the members behind it
Lifetime value by when they joined
Average dues and gifts per current member, by join era
Partial: store and web sales start now
DuesGiftsStore + web sales (new, no history yet)
Lifetime value by type
Average per current member
From member to donor
Current members, by giving history
In Salesforce
Donors renew more
Renewal rate, last 12 months: members who have given vs members who never have
In Salesforce
Has givenNever given
Time from joining to first gift
Current members who have given
Highest lifetime value
Current members, dues plus gifts
Member
Type
Years
Dues
Gifts
Total
Engagement
A 0–100 score per member from what they do with ADK. Members who score low lapse first.
Click any number, bar or row to see the members behind it
Engagement score, current members
How many members fall in each 10-point band
Renewal rate by engagement
Members due in the last 12 months
What makes up the score
Points per activity, the share of current members with it, and whether Salesforce holds it today
Activity, last 12 months
Points
Members with it
Data
Disengaged and expiring
Score under 20 and due in the next 90 days: call these first
New members' first 90 days
Where members live
Member density, growth and lapse hot spots by area. In Salesforce: 98% of contacts have a ZIP
Largest areas
Click an area to see its members
Area
Members
vs last yr
Distance from the High Peaks
Current members by distance from Adirondak Loj, and how each group renews
MembersRenewal rate
Data health
Whether the numbers on this hub can be trusted. Each check is a count with a work list behind it. In Salesforce
Health score
100 = no open issues on current members
Open issues, last 12 weeks
Total records failing a check at each week's end
Checks
Click a row for the records to fix
Check
Why it matters
Records
Share
8-week trend
Severity
Giving
Donor retention (first-time, repeat, recaptured), year-to-date vs last year by campaign and fund, and gifts of $250 or more still waiting on a receipt.
Grants
Reports coming due, restricted dollars spent vs remaining, and the owner of each grant.
Operations
Nightly web-gift batches against Stripe deposits, out-of-balance batches, and refunds.